When one of the owners of Missy B's, (Rick Baker) approached the 100-year-old community paper, The Pagosa Sun, about running a press release detailing a community service providing drunks a ride home for free, he was rebuffed by the big, bad Editor and told to "talk to the advertising department."

Angered, hurt and saddened, he decided to publish his own little rag sheet to show this editor the way a newspaper is supposed to look.

Unfortunately, community support and advertising revenue have kept the Free Press in business. No longer just a Missy B's ad sheet, the FP grows with each issue and is making a nasty habit of scooping the 5,200 week-old Sun on the issues that really matter to P-Town people.